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I started looking into the newspapers of the time to figure out if this plate marked any special occasion, or if the Stoltz store was simply in the habit of handing out yearly promotional items, as this might have been. I didn't find the answer, but I did find some stories that I had previously overlooked.
Many years ago I posted a brief history of the Stoltz store in Merrillville. I was relying on A Pictorial History of Merrillville, which seems to be largely based on oral history — in other words, human memory. As so often happens, memory got it close but not 100% correct.
Memory was off by only a couple of years regarding the year when the store at 40 W. 73rd Avenue was built — it was not 1905, as per A Pictorial History, but 1907. The project started in July 1906 with the destruction by fire of the building that previously stood there:

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Lake County Times (Hammond, Ind.), 3 July 1906, p. 1
That earlier store may have been built circa 1860: that is the build date listed for the current structure in the Lake County assessor's records, which apparently were not updated to reflect the fire. Perhaps the destruction was not complete enough.
Mike Weis had been born around 1873 to immigrant parents, John and Elizabeth, who spent some time in St. John Township before relocating to Ross Township around the time of the Civil War. In 1902 Mike had married Elizabeth Gerlach.
The "Weis" store, we soon learn, was actually owned by Marion F. Pierce:

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Marion gave his occupation for the 1900 Census as "general merchant." Writing in 1904, T.H. Ball described him as a "merchant and well-known business man of Merrillville, Ross township, [and] one of the oldest native sons of Lake county still engaged in the active pursuits of life. Three generations of the Pierce family have been identified with the industrial and commercial affairs of the county, covering a period of seventy years…"[1]
Mike Weis' health, incidentally, was a serious matter. He had tuberculosis. His visit to Rome City may have involved the Kneipps Springs sanatorium, but he did not find a cure there. After relocating to St. John, he and his family went to New Mexico and Texas, probably in search of a climate cure that failed to materialize. They were on their way back to St. John when Mike died in Topeka, Kansas, on April 3, 1910.[2]
But to return to the store: by April 1907, Carl Gerlach had purchased the land from Marion F. Pierce and announced his plan to rebuild the store, possibly in partnership with John Stoltz.

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Lake County Times (Hammond, Ind.), 10 Apr. 1907, p. 1.
Carl Gerlach, born in St. John in 1887, was one of a large family. Among his sisters were Elizabeth Weis (Mike's wife) and Margaret Stoltz, wife of John Stoltz. So there were family connections around the store, even before the original one burned.
John Stoltz's parents were Gottfried Franciscus ("Frank") and Elizabeth, both German (or Prussian) by birth but U.S. residents from childhood. Frank Stoltz served in the Civil War, then came home and married Elizabeth Weis (yet another family connection to the store?). The family moved around a bit between Illinois and Indiana, then settled in Hammond, where Frank worked in the slaughterhouse (1880 Census). With the 1890 census missing and John Stoltz unidentifiable in the 1900 census, I don't know exactly what he was doing in his early adulthood.[3] He married Margaret Gerlach in the summer of 1900. They lived in Hammond, as we can gather from a few Hammond social-column items from 1906 into early 1907. His story, as far as we can tell it, starts in 1907 with the proposed new store in Merrillville.
The new store was completed in May 1907.[4] Per this social column, by September 1907 John Stoltz had become "the merchant" to Merrillville, and Margaret was part of Merrillville's social news.

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Lake County Times (Hammond, Ind.), 14 Sept. 1907, p. 6.
According to A Pictorial History: "Business was good but the operation was not profitable enough to support two families, so John and Margaret bought her brother [Carl Gerlach] out …." The buyout happened only a few months after the store's opening — by August 1907.[5] Carl moved to St. John; the 1910 Census finds him there, working as a salesman for a general store.
The Stoltz store was a Merrillville fixture for decades. My earlier post gives an outline of its subsequent history per A Pictorial History, and I'm not going to double-check all the dates because the Stoltz store is not really what I came in here to talk about! — that is another story I came across while researching the 1911 plate that started this whole thing. But it will have to wait for another post, because I have worn myself out with this origin story.
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[1] Lake County Encyclopedia, p. 218. See also his entry in Alice Flora Smedstad's Soldiers & Veterans Memorialized at the Merrillville Cemetery, pp. 40-41.
[2] "Death of Mr. Weis," Lake County Times (Hammond, Ind.), 6 Apr. 1910, p. 6; "Funeral of Mr. Weis," Lake County Times (Hammond, Ind.), 8 Apr. 1910, p. 1.
[3] Per a Hammond directory of 1891-92, he might have been working for the "C&E Ry" (Hammond, IN, 1891-92. Hammond, IN, USA: Frank E. Gero, 1891, via Ancestry.com).
[4] "St. Johns News," Lake County Times (Hammond, Ind.), 8 May 1907.
[5] "It is reported that Carl Gerlach has sold his interest in the new store to his partner, John Stultz." "Merrillville News," Lake County Times (Hammond, Ind.), 1 Aug. 1907.















